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Promotional Items Blog

Written by: on January 11, 2012 @ 9:36 am

When you take a look around to see if you have any promotional items sat on your desk, it’s no surprise that many of you will find a promotional pen from an event you attended, or that you were sent from a client. Pens have been a favourite item for promoting for many years now, and there are many reasons for this.

Promotional Plastic Pen

Functional Brand Promotion

The reason a lot of promotional items work is because they offer a function while still promoting. Items that don’t come in useful to the client may get discarded, or put aside away from viewing, while items with functionality will get kept and used for much longer periods of time. This is why items such as mugs, folders, pens and other stationary products make great promotional items. Almost everyone uses a pen in their line of work and this tends to make it a favourite.

Another reason that pens make such a great promotional item is that they can also be used in a variety of different ways. While some may just see them as a simple giveaway item at events, they can also be used to increase corporate branding at your office, or even as a business card.

Using Pens as Business Cards

This may not be something you’ve considered before but by personalising your pens with your company name and phone number you can then utilize them as a business card that they will always keep on their desk rather than in a file or at the bottom of a draw. This is a unique way of looking at the idea of a business card, and keeps your details in easy reach.

There is a massive range of different promotional pens available. You can choose from budget pens, plastic pens, recycled pens, luxury pens and pen sets. In each category there are a range of different styles, and most pens come in different colours. This allows you a massive variety of choice, and ease in choosing which pen will represent you and your company best.

Printed Pen

Pens Have Evolved

While some may think that a pen is a simple item that can’t be changed, some companies have even taken steps to innovate the product. You can now buy banner pens, which hide a banner rolled around the inside of the pen that when pulled out can display a much larger advertisement than you’d usually get on a pen. Highlighters are also now produced in a variety of shapes, such as flowers or even splats, to help brighten up your desk. Products like this are breathing new life into the use of promotional pens.

Helios Highlighter

The pen may be the first thing to come to mind when people are asked to name a promotional product and there is a good reason for this. Pens are one of the most effective promotional items, providing a function while promoting. Pens have evolved from a simple product to the leading promotional item, and with the new ideas of using them to promote they certainly look like being a leader for a long time.

Catogories: Promotional Items, Promotional Pens